There’s two main types of analytics, website or social analytics. In our previous blog post, we explained a brief overview of website analytics.
Website tracking analytics
Website tracking analytics gather statistics about your website, they help you track your website traffic, interactions with your website and lots more. You may already have a website tracking analytics software set-up on your website; if not we highly recommend Google Analytics.
With analytics you can help target your major traffic sources more efficiently. For example; if the analytics show that your main source of traffic comes from referrals from the website ‘www.a.com’ and your lowest source of traffic comes from ‘www.b.com’ — you know which type of website to target more of.
There’s also a lot more things website tracking analytic software can do. For example; it can tell you which browser and operating system is mostly being used to access your website, which country your visitors are visiting from and even show you the page-flow of your visitors. Google Analytics has a special feature that allows you to connect your Google Search Console and analytic accounts together to further insights on which keywords are being typed into Google to find your website, this is a popular keyword researching tactic.
Social analytics
Social analytics is similar to website analytics in terms of traffic and interaction. Facebook calls its analytics solution “insights”. These insights tell you things about post engagements (how many people interacted with the post through clicks and comments) and post reaches (how many people saw the post, regardless if they interacted with it or not). Twitter also has its own analytics platform.
What can you do with these insights?
Target
For example; you can these insights to personalise user experience’s, by publishing more specific type of content because you’ve discovered that your audience found it more interesting than others.
Optimise
Use these insights to see how your website is mainly being accessed. This way you can optimise your website to better suit the top-accessed browsers or devices such as mobiles and tablets.