Tips & tricks for more web traffic


More web traffic is hard to acquire these days, with so much competition, many paid services and so much work. This blog will explain all the fundamentals on how to acquire rich traffic flows onto your website.

Content is key

Content is key, as more content equals more pages and keywords. Therefore, you get more links on search engines, which ultimately help towards a higher chance of someone clicking your website’s link through search engines.

Submit a sitemap

Submitting a sitemap in Google Search Console

To submit your pages to be indexed and crawled by Google; simply open a Google Search Console account and submit a sitemap. Within a few days, all your pages would have been crawled and posted onto Google’s search results.

Set a niche

Try set a niche for your website’s content, you don’t want to be offering a website that sells electronics and then also be writing a page about what the best-flavoured ice cream is …you’re more likely to confuse the visitor.

Create a blog

An example of a blog page for Point & Quack

A good way to generate relevant content is by creating a blog. Blogs are a great way for boosting traffic, visitors come to your website from time to time just to read what you’ve posted and also have an option to interact by commenting or sharing the posts. If your website requires a much larger discussion base, why not open a forum?

If you’re looking to set up a blog on your website, we highly recommend WordPress.

Optimised content

Keyword research

Using Google's Keyword Planner in order to get data on effective keywords to target

Be sure to optimise your content with relevant and quality keywords. Use Google’s free keyword research tool to find the keywords for your niche. The tool helps by showing keyword competition and other insightful information you should be keeping in mind when generating quality content.

Content structure

Example website sitemap structure

H1 tags in HTML are the most powerful heading tags. The H1 heading tag indicates to search engines that this is the main heading of the page, followed by H2–H6 tags. These are classed as subheadings, depending on the numbers, search engines can identify the hierarchy.

Social media

Point & Quack on Facebook

Some companies only use social media to gather potential traffic. Posting offers on a social media site, sharing your new blog posts that link back to your website, posting events and lots more can be done to lure visitors to your website.

We believe this is probably the best way to gather rich high-quality traffic; as your visitors already know who you are, what you do and what you’re offering as they have most likely already seen your past social media posts.

Having a well constructed social media presence is vital if you want to succeed in this field. We use a range of social-led business strategies throughout all of our social network profiles.

Website tracking analytics

Google Analytics Dashboard

Website tracking analytics gather statistics about your website, they help you track your website traffic, interactions with your website and lots more. You may already have a website tracking analytics software set-up on your website; if not we highly recommend Google Analytics.

Target the right people

With analytics, you can help target your major traffic sources more efficiently. For example; if the analytics show that your main source of traffic comes from referrals from ‘’ and your lowest source of traffic comes from ‘’, you know which type of website to focus on more.

Posted on 20th Feb 2017