What is AMP?
Accelerated Mobile Pages, abbreviated into AMP, also known as Instant Articles is a web-technology. AMP is most useful for mobile-first websites, as Google caches AMP pages into their cached results so these are load instantly to mobile users.
When & why you should use AMP
Not every website needs to use AMP, we’d only recommend it if;
- your target audience is mobile-focused,
- you’re planning to use Instant Articles on your Facebook page,
- your website pages don’t need to show its updated version daily (as Google would cache the results occasionally),
- you want to cover absolutely all SEO aspects.