Pull,
Graphic design.

Design brief.

To challenge the competitive confectionary industry, we were asked to brand and package a piece of confectionary that revolved around an alternative lifestyle choice to what was already widely established.

Design solution.

Pull is a confident, desirable, and uplifting product that uses whit to target an emerging audience. Popular reality-television shows such as Geordie Shore, TOWIE, and Love Island have created trends to show how partying and becoming sexually active is becoming more acceptable within today’s modern society. Pull has tapped into this market to allow the lifestyle to become more exciting and pleasurable for the emerging market.

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