Tips for choosing fonts that enhance your website’s design

Choosing a font.

Typography is an essential aspect of web design that can have a significant impact on user experience.

A well-designed website should be visually appealing and easy to read, and typography plays a critical role in achieving this goal.

The right font can create a sense of harmony, convey your brand’s personality, and enhance the overall look and feel of your website.

In this blog post, we’ll discuss some tips for choosing fonts that enhance your website’s design and help you create a compelling user experience.

Tips for choosing the right font

1. Understand the different types of fonts

Before you start selecting fonts for your website, it’s essential to understand the different types of fonts available. There are four main types of fonts: serif, sans-serif, script, and display.

Serif fonts have small lines at the end of each letter stroke, while sans-serif fonts do not. Script fonts are cursive or handwriting styles and display fonts are decorative and often used for headlines or logos.

Each type of font has its own unique characteristics and is suited for different types of content. For example, serif fonts are often used in printed materials such as books, while sans-serif fonts are commonly used on websites for their readability on screens.

2. Choose fonts that match your brand’s personality

The typography you choose for your website should reflect your brand’s personality and values.

If you have a fun and playful brand, you may want to choose a script or display font to convey that sense of personality.

On the other hand, if your brand is more formal and professional, a serif font may be a better fit.

Consider your brand’s voice, tone, and overall aesthetic when selecting fonts for your website. This will help ensure that your typography aligns with your brand and creates a consistent experience for your audience.

3. Keep it simple (and practical)

When it comes to typography, less is often more. Using too many different fonts or styles can make your website look cluttered and unprofessional.

Stick to two or three fonts at most, and use them consistently throughout your website.

Make sure your font choices complement each other and are easy to read. You can also use different font weights or styles to create a hierarchy and guide your readers’ attention.

An example of when to use a simpler font for practicality.

Conplex-content: Example of when to use a simpler font for practicality

Take a look at this PTCB-recognised training programme; the aim of this website is to teach and keep its users engaged in active learning. The use of a bold, sans-serif font, which is easy to understand and simple in design can massively help here.

The font helps to not overwhelm users by giving a more simpler feel to such complex content, therefore, keeping users on the page longer without them feeling too overwhelmed.

4. Consider readability

One of the most important aspects of typography is readability. Your website’s fonts should be easy to read, even on smaller screens.

Choose a font size that is large enough to be legible, and make sure there is enough contrast between your text and background colours.

It’s also important to consider line spacing or the amount of space between each line of text. Too little spacing can make your text difficult to read, while too much spacing can make it look disjointed.

Tip: Aim for a line spacing of 1.5 to 2 times the font size for optimal readability.

5. Test your fonts on different devices

Testing your font choices on different devices, browsers, and operating systems is essential.

Fonts can look different on different screens, so it’s important to ensure that your typography looks good and is easy to read across all platforms.

You can use tools like Google Fonts or Adobe Fonts (Typekit) to test your font choices and see how they look on different screens. Make adjustments as needed to ensure that your typography is consistent and easy to read.

6. Use typography to create a visual hierarchy

Typography can also be used to create a visual hierarchy on your website, guiding your readers’ attention and highlighting important information.

By using different font sizes, weights, and styles, you can create a clear hierarchy that helps your readers understand the structure of your content and find what they’re looking for.

For example, you might use a larger font size for headings and subheadings, and a smaller font size for body text. You might also use bold or italicised text to highlight important points or call-to-action buttons.

The key is to use typography consistently and intentionally to create a clear hierarchy that makes it easy for your readers to navigate your website and find the information they need.

7. Avoid common typography mistakes

There are several common typography mistakes that can detract from the overall look and feel of your website. Some of these include:

  • Using too many different fonts or styles
  • Using fonts that are difficult to read
  • Using font sizes that are too small or too large
  • Using colours that clash or make the text difficult to read

To avoid these mistakes, it’s important to take the time to carefully choose your fonts and test them on different devices and screens.

Don’t be afraid to ask for feedback from others, such as colleagues or friends, to ensure that your typography is effective and appealing.

8. Consider accessibility

Finally, it’s important to consider accessibility when choosing your website’s fonts. Some people may have visual impairments or disabilities that make it difficult to read certain fonts or sizes.

To make your website more accessible, consider using sans-serif fonts, which are generally easier to read on screens, and choosing a font size of at least 16 pixels.

You can also use contrast tools to ensure that your text is easy to read against your background colours.

By taking accessibility into account when choosing your fonts, you can create a more inclusive website that’s accessible to all users.

Insight: Did you know that serif fonts at small sizes help to carry the reader’s eyes along the page? This is why a lot of small-print books use them.


In conclusion, typography is a crucial aspect of web design that can make a significant impact on the user experience.

By following these tips and taking the time to carefully select your fonts, you can create a visually appealing and user-friendly website that engages your audience and effectively communicates your brand’s personality and values.

Remember to keep it simple, choose fonts that match your brand’s personality, prioritise readability, test your fonts on different devices, use typography to create a visual hierarchy, avoid common mistakes, and consider accessibility.

By doing so, you can ensure that your website’s typography enhances your overall design and creates a compelling user experience for your audience.

Posted on 18th Mar 2023