Basic SEO ranking factors
Using our free online website SEO checker, you can quickly cover the basic SEO ranking factors your website may be missing to improve your search engine rankings.
Our website checker tests your website by looking for meta tags containing viewports. This tells us that your website may be responsive, allowing it to be easily accessible by mobile and tablet devices.
Having a responsive website seems to be a ranking factor for some search engines, including Google. This seems to be because your website is more accessible with a responsive design than without, allowing it to improve the accessibility factor.
A meta title tag is checked for through our SEO analyser by looking for the title tag with your website page’s source code.
This title tag should be SEO friendly and optimised using your targeted keywords and page’s relevance. Doing so will help target customer’s search queries be more relatable and relevant to your website.
Meta descriptions are checked by looking for a meta tag containing the name of description in your website’s source code.
A meta description is very much similar to the meta title. It also appears in search results, helping to describe the topic of your page. This should also be optimised for keywords to show relevance and relatability for both the search engine and website visitor.
H1 & H2 tags
H1 and H2 tags are the most powerful headings used in your website’s content. These tags can range from H1–6, with H1 and H2 likely to be the most influential for SEO purposes.
Using these tags will allow you to optimise your content with relevant keywords, allowing you to rank better for search terms. These tags will also allow your website to show structure and hierarchy of content, which is important for search engines such as Google to understand.
Our SEO analyser tests for image tags that don’t contain any alt text on your website.
Easy accessibility to your website is important for both the search engine and visitor. Using alt text allows your website to become more accessible for visually impaired people and screen readers.
Having alt text in your images is also an opportunity for allowing more use of keywords throughout your content — allowing you to rank higher.
The inline CSS check is tested by looking for an inline style attribute in your website’s source code.
Having inline css is something you should try avoid. This is because CSS styles should all be kept in one file to allow the styles to be used throughout the whole website and not just one page.
However, if you have a bespoke dynamic WordPress website; developers may use inline background-image CSS styles to cater to the content management side of things — making this check unavoidable.
Our website SEO checker tests for favicons by identifying the link tag containing an icon within your website’s source code.
Favicons are used as an icon to represent your website. These are often located beside the meta title in the tabs of most modern browsers. Favicons can also be used for when saving links to your mobile or tablet device’s home-screen as an app-like icon.
Google Analytics is a software that can provide you with important metrics about your website.
Using Google Analytics is rumoured to be a ranking factor for Google in the SEO world. We believe that this may be due to the fact that you’re using Google’s product and therefore building an element of trust with them.
Nonetheless, you should always install this software to monitor your SEO rankings.
Our robots file SEO test is performed by looking at your domain URL followed by “/robots.txt” as a suffix.
Having a robots file allows your website to tell search engines such as Google, which pages to track and which pages to exclude from their results. This can help crawl-bots such as Googlebot send crawlers to the right pages around your website and not waste time at unnecessary locations.
Intermediate & advanced SEO
The above SEO ranking factors are just some of the SEO improvements you can make to better rank your website on search engines. If you’d like to implement these and even cover the advance, please be sure to contact us to receive an affordable quotation.