Top 5 UK e-commerce websites

Business strategy

We’ve compiled a list of the best e-commerce stores in the UK. Analysing what they provide, how they digitally operate and what makes them popular in the UK.

Popular e-commerce stores in the UK

1. Amazon UK

Amazon provides everything from online shopping, music, audiobooks, web servers and even household tech such as the Amazon Alexa.

Looking at their e-commerce experience, it’s a massive marketplace. The website allows visitors to buy products online, provided by lots of international based businesses — including the UK.

Amazon also uses its own platform to upsell their own in-house products such as Amazon Prime, Alexa, Basics Range, Servers and lots more — making it an e-commerce website which provides almost everything!

As you can imagine, Amazon is most likely built with numerous software such as PHP, Java, Perl, etc. making it such a bespoke website. Therefore, an extremely bespoke user experience too.

2. eBay UK

eBay is another e-commerce marketplace which competes with Amazon within the UK, however, not as much at an international level.

The e-commerce system on eBay is again extremely bespoke due to the complexity of the website’s requirements.

The website has two sides; the e-commerce aspect and the marketplace aspect. Allowing anyone to instantly sign-up, list a product and allow the rest of the world to buy them online.

3. Tesco

Tesco is a well-known household supermarket brand through the whole of the UK.

Tesco’s website has an easy to use e-commerce functionality, allowing users to place orders online for delivery or collect in-store instead.

The website’s experience is one of the reasons why it’s so popular in the UK. The experience mimics the style of a shopping list, giving it an in-store experience online.

4. Boohoo

Boohoo is more of a standard e-commerce website in the UK, it’s nowhere near as complex as Amazon or eBay.

This e-commerce website provides fashionable clothing aimed primarily towards women in the UK. Allowing them to target their online marketing to a much more niche sector, keeping them a leader in their specific sector.


ASOS is another fashion-based e-commerce website which is extremely popular in the UK amongst millennials.

The design of this online store is very minimal, allowing it to constantly emulate itself towards the current style of fashion through very few design tweaks, such as changing the photography style.

The development of this website is again very bespoke, allowing it to have its own bespoke features. One of these being a unique way to indicate related products and up-sells through “buy the look” type features. Allowing users to buy products from the complete outfit and not just one part.

Posted on 20th Apr 2017