October 2, 2017

As we design & develop WordPress websites, we’ve compiled a list of top WordPress plugins for new businesses that we’d recommend for more online sales.

WordPress plugins for new businesses

1. Yoast SEO

We believe that Yoast SEO is a business owner’s perfect plugin. It almost fully optimises websites with great SEO, right out of the box.

Installation & Set-up

When using Yoast SEO for the first time, be sure to go through the initial set-up configuration in order to fully optimise your website. The initial set-up configures Yoast SEO to add schema tags (metadata), integrates with Google’s Search Console and configures your social media networks to work with the website correctly. Yoast SEO also offers an advanced section of the plugin; which you have to manually toggle, unlocking 75% more of its SEO features.

Generating content

Yoast SEO offers an analysis of content for every WordPress post-type. Whether that’s for pages, posts, categories, media or custom fields — Yoast SEO helps to optimise it.

The analysis uses a traffic light system to go through a list of both content-readability and search approved checklists. It highlights which part of your content needs improving and offers suggestions on how to improve it.

Yoast SEO readability checklist

The interface of Yoast SEOs checklist.

This is why we think Yoast SEO is a brilliant WordPress plugin for smaller and new businesses when starting out. But this might not be enough to overtake established competitors who’re already in the market — especially if they’re already using this and more.

2. HubSpot CRM WordPress Integration

Combining the world’s top marketing and content publishing platforms together — HubSpot’s CRM and their WordPress integration plugin is a marketer’s dream.

This plugin automatically collects website form completions and stores them as individual contacts within the HubSpot Marketing manager, allowing you to keep track and follow. Integration with the HubSpot Sales manager can also be useful to gather insights on potential prospects who’re visiting your website.

HubSpot's collected forms within the CRM

Interface for HubSpot’s collected forms within the CRM.

3. Google Analytics

A big part of your role as a business owner who’s stepping into the digital realm will be content creation. Therefore you’re definitely going to want to measure some basic performance-driven metrics. This will help indicate how much and which type of your content is actually working.

Google Analytics not only provides quality insight for your whole website but also helps provide insights into what keywords your website is currently ranking for if connected to Google’s Search Console correctly. These insights can be useful to determine which pages and articles are doing the best, helping to guide you to produce similar styles of quality content for the future.

Whilst there’s no official Google Analytics plugin for WordPress, it’s relatively easy to set-up using their official support article.

Google Analytics dashboard

The interface of the Google Analytics dashboard.

Helping clients get more clients.


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