Internet today is not the same Internet that we were introduced to decades ago. From being a simple medium of exchanging and communication of information, the Internet today has evolved as the world’s most powerful and effective medium of marketing.
With millions of new users adding in every day, thousands of new websites commencing every hour, and multi-millions of users searching for things to see, this is the most powerful era for the internet …and can be for your business too.
It doesn’t matter whether you’re an individual or a brand seeking recognition, following or just a bit of attention from your online customers. The Internet possesses a world of opportunities and possibilities for your business growth and you can utilise all of those by understanding the power of digital marketing.
There are two different ways of getting your website found on Google, organic SEO or PPC Google Ads. While the first one is a cost-effective and time taking process, the second kind way requires some funds and a good knowledge of Google’s technical interface, also known as Google Ads.
Getting customers through organic SEO
SEO can be simply explained as the procedure of boosting a website’s online visibility and therefore, pushing it higher towards to top of search engine results so that every potential customer who is looking for a similar service to your business can easily find your website as their first choice. Needless to say, SEO is the most optimum way to increase your business or brand’s online walk-ins.
Getting customers through PPC Google Ads
Google Ads is a platform of which you can boost your page’s ranking to the top of a search result for almost any set of keywords you’d like (within reason). The cost for this can range anywhere between pennies and pounds per-click, depending on the keyword and quality of your Ad in relation with your landing page’s content (also known as the quality score).
Organic SEO VS Google Ads
While both the processes are different when it comes to execution, they can definitely be compared in terms of output, the time consumed, cost constraints and longevity of usage.
Google Ads may work for some but not for everyone. They can sometimes show and sometimes not. It often depends on a number of things such as wrong campaign set-ups, out-bided keywords or daily budgets running low.
Organic SEO, on the other hand, is a sure shot way to ensure good output in terms of traffic and rankings. It’s mostly constant as long as you’re consistent with your SEO strategies.
While both processes do require time and patience to show results, PPC Google Ads do the job quicker.
Organic SEO is not that costly to be undertaken. Google Ads, on the other hand, do come with their own cost constraints, which are high and require consistent investment and often daily-management.
Longevity of usage
The Internet is a dynamic place. Needless to say, rankings and algorithms keep changing. However, when coupled with organic SEO practices, these rankings do turn out to be stable over a longer period of time as compared with the processes of Google Ads, often due to limited marketing budgets.
Using both SEO & Google Ads together
It’s possible to use both SEO and Google Ads together. As mentioned above, the quality score can play a factor for Ads costing pennies or pounds.
Quality scores are generated by Google Ads by looking at the bided-for keyword’s relation to your advertisement’s landing page. Meaning adding keywords on your landing page can increase the quality score — thus, decreasing keyword’s the cost-per-click.