Content marketing for SEO

Search engine optimisation

The success of any brand’s search engine rankings is dependent on two factors: consistency and patience.

It’s a known fact that an average search engine optimisation campaign can take around 3–6-months at the least to start yielding results. While SEO can certainly be a highly time-consuming job, it is definitely worth the wait.

There are numerous ways to execute and boost your website’s search engine rankings but nothing compares to the power of content marketing when it comes to SEO.

From inserting keywords whilst creating your web content, to altering your meta-titles and descriptions accordingly, nothing can supplement the growth of any SEO campaign as well as good quality content creation.

Why blogging for SEO is important

The most powerful medium to execute a website’s SEO campaign is nothing else but blogs.

As simple as it may sound, blogging is the foremost and the most important medium of rank building for any SEO strategy to work.

In this post, let us simply tell you why blogging is important for your SEO campaign and how you can make the most of it:

1. Let Google know your presence on the Internet

Blogging is not undertaken with a simple aim to make your customers aware of your services but there’s a lot of analytical reasoning involved behind its sole purpose.

To ensure that your search engine strategy is actually working, you need to make your presence noticeable amongst millions of different websites that are crawled by Google’s servers every single day.

As and when you upload a blog post, you make your presence prominent by giving Google something new in the form of an “update”, every now and then.

Whenever Google indexes your blog’s content, it indirectly understands that your website is being updated. Making it differentiate your website from others which do not update themselves as regularly.

From what we’ve experimented with, Google may start to come back to re-index your website more regularly to check for more updates as your website starts to become popular. Therefore, possibly indirectly re-evaluating your search engine rankings.

Overall, as Google indexes your new content, your SEO reach increases, therefore, helping you gain an upper hand when compared with other websites in the same niche, business industry and location as yours — which may not blog at all.

Saying that, the frequency of posting content isn’t everything. Experts at Google advise that the quality of content is more important than the frequency of which it is published.

2. People are searching for you, make sure you’re reaching them

Keywords help form the backbone of your entire search engine optimisation campaign.

People who need you, do not search you by your name.

The service you provide or the industry that your product belongs to may form the basis of more than 90% of search engine queries that people search to find you.

Your selection of keywords bridges the gap between your search queries and relevant content. Keywords seem to be a sure shot way to make your website or blog noticeable in front of your potential customers on Google. Therefore, it’s important to research your keywords beforehand.

3. Build credibility, especially in the local area

Having links directed from relevant websites to yours plays a measure of your website’s popularity and indirectly its credibility too, thanks to Google’s previous Hummingbird algorithm.

These links should occur over time from people naturally linking back to relevant content on your website from theirs. Meaning that you should never participate in any paid link schemes, as you could be penalised by Google.

Content creation plays a role to build popularity and credibility as you’re naturally creating more and more opportunities for people to potentially refer back to.

When it comes to local SEO, relevant links from local websites can play a significant role in generating attention by adding credibility to your website within that area. Therefore, make sure to keep your content customer-centric and focused on the geographical location you cater to if your business is more locally focused.


Posted on 11th Nov 2018