Posted on 7th Feb 2018
Our Facebook page like experiment was initialised by our client’s question of “if it was worth paying for them from websites such as Fiverr.com or would it get penalised by Facebook?“
Our client Aztec Factory launched their website with us in October of 2017. Commissioning us to investigate and experiment a more Facebook-friendly way to gain page likes towards their page — we developed an affordable solution which worked instantly whilst gaining a long-term impact.
Originally having a total of only 14 likes, ten hours into our experiment; they ended up with well over 1K likes.
How we conducted our Facebook page like experiment
Total experiment cost & result:
£10.60 got them a total of 1,467-page likes.
Everything was conducted through Facebook’s official advertising platform, therefore the page wouldn’t be likely to get penalised by Facebook themselves.
Our experiment’s Facebook-friendly strategy
The cost-effective strategy was simple, we began by targeting the lowest cost-per-click (CPC) countries available; these included countries such as Bangladesh, Indonesia and Thailand. The next part was overcoming the relevance score. To achieve this, we used the targeted keywords such as “British Products” and “Made in the UK” in their adverts. This drove the targeted audience wanting to learn about Aztec Factory’s products even more.
Experiment’s long-term results
Our client’s secondary concern was if these likes would slowly disappear (like most paid Facebook-like services do from cheap websites such as Fiverr.com). We concluded that their page’s likes were unlikely to disappear. This was due to the fact that they were real people who had real interests in the businesses and the results being achieved through Facebook’s official advertising platform itself.
The takeaway from this is that you can get away with it by advertising through Facebook Advertising, targeting low CPC countries and clever keywords to further drive page like conversions.
How this can help business
Not only can this legitimise your business’ social presence by revealing it has more Facebook page likes than it had originally. But it’s also rumoured that it’s an SEO ranking factor for some search engine results. This may be because search engines may consider your business to be a larger social media influencer.