Aztec Factory is a new and expanding business to become the parent company of Aztec Spinners.
The new business is wanting to launch all their various products under one brand, aiming to target the personalised gifts market.
Aztec Factory wanted to keep elements of their Aztec Spinner’s brand identity throughout the transition of rebranding. To achieve this, we kept the Aztec calendar inspired logo and showcased this throughout the rebrand and website design.
The design of the website is heavily targeted towards both the handmade and factory elements behind the business. These elements were important to showcase, as it was an essential part of the company’s unique production process.
We helped the new business establish their customer personas by looking through their current customer base. This helped influence certain elements of the website’s design to market towards a specific target audience to enhance return.
The new Aztec Factory brand also required a new social media presence. We used strategic social media marketing strategies to enhance their social presence, which is rumoured to be a ranking factor for search results.