What is AMP?
Accelerated Mobile Pages, abbreviated into AMP, also known as Instant Articles is a web-technology. AMP is most useful for mobile-first websites, as Google caches AMP pages into their cached results so these are load instantly to mobile users.
When & why you should use AMP
Not every website needs to use AMP, we’d only recommend it if:
- Your target audience is mobile-focused.
- You’re planning to use Instant Articles on your Facebook page and want to uniform your mobile website to utilise an instant-like experience such as AMP too.
- Your website pages don’t need to show its updated version daily (as Google would cache the results occasionally).
- You’re wanting to increase your Google PageSpeed score.